Powered by +AI

MotiveMetrics +AI is a highly automated technology solution leveraging AI, Machine Learning and Natural Language Processing to make it easier and less expensive to drive better performance in modern Paid Search.

 
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PREDICT VALUE OPPORTUNITY

Understand the opportunities to improve marketing campaigns, based on the levers available to affect change and the probability of recognizing it.
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INCREASE CUSTOMER ACQUISITION

Identify and engage new audiences based on an understanding and definition of key attributes associated with existing customers and prospective targets.
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IMPROVE CONTENT QUALITY

Quickly identify successful messaging across your marketing channels and leverage the copy to improve communications across all audiences.
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ELIMINATE BARRIERS TO TRANSFORMATION

Determine the impact of any change and how best to restructure for growth in order to gain a competitive edge.
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PROVIDE CONTINUOUS OPERATIONAL EFFICIENCY

As the machine learns, giving consideration to the complex and dynamic environment of digital marketing, it increases the productivity of valuable resources.
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UNDERSTAND AND LEVERAGE CUSTOMER INTENT

Unlike other AI systems that behave as a black box, People Powered AI is designed to highlight what the machine understands and the choices it makes, presenting digital marketers with valuable insight into critical business questions.

MotiveMetrics Leadership in Artificial Intelligence

  • AI Stitch in Time

    AI systems are now being connected together like puzzle pieces, and the race is on to make them usable across marketing. Kyle Thomas, the Chief Scientist at MotiveMetrics, recently appeared on the AI Chat Podcast to discuss the future of AI in marketing.

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  • AI-Driven Customer Acquisition

    At the AI4 panel on AI-Driven Customer Acquisition, hear from our Chief Science Officer, Kyle Thomas on how MotiveMetrics aims to tackle the "last mile problem" posed by Generative AI systems.

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