Competitive Advantage in a Complex Digital World

 
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Today, more than ever, marketing is about a synergy between emotion and data, customers and devices, humans and machines.

The greatest companies in the digital age have excelled by finding the right balance in how they operate, engage with their customers, and deliver impactful experiences. When the distinctly human inputs of imagination, experience, and empathy are combined with AI that excels at finding patterns in huge, complex data and making data-driven decisions at scale, the result is Augmented Intelligence - what we call +AI.

At MotiveMetrics our unique technology and processes leverage a mathematical understanding of words, their meaning and relationships between them to enable advertisers to better understand their customers, align messaging to motivation at scale, and deliver an experience that resonates for each customer at every interaction. We combine advanced data science and machine learning with intuitive software and tailored service to deliver measurable value and enhance customer experience.

This is the power of the MotiveMetrics +AI Marketing Platform, enhancing performance, learning, decision-making, and execution at scale.

 
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Leadership Team

 
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Dan Cudgma, CEO

Prior to starting MotiveMetrics, Dan was the CEO of Gryphon Networks, a marketing technology firm. Dan has been an integral part of highly successful management teams running sales at EMC, Storagenetworks, Brocade, and Decru. Dan is a graduate of the University of Connecticut.
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Frank Slaughter, Chief Technology Officer

Prior to starting MotiveMetrics, Frank was the co-founder and CTO of Tower3 Distributed Computing. Frank has generated close to $1B in company exits as a co-founder of Shiva Corporation and as an investor, board member, and advisor to Arris Networks, Aptus Networks, Altiga, and eDial. Frank is a graduate of MIT.
 

Greg Loeffelholz, GM Managed Service

Greg brings over twenty years of digital marketing and product experience building innovative businesses, technology platforms and high-performing teams. He has led multiple marketing technology start-ups to successful acquisitions. Greg is a graduate of Vanderbilt University and completing his MBA at Boston College.
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Kyle Thomas Ph.D., Chief Scientist

Kyle Co-Founded MotiveMetrics and helped innovate patents at the core of +AI for the use of Natural Language Processing to identify unique consumer audiences and build psychographic profiles. Kyle is a graduate of UC Santa Cruz and Harvard University, where he earned his Ph.D. in Experimental Psychology.
 
 

Work with us

We’re a fast-growing team passionate about making our customers more competitive. Join us as we help shape the future of digital marketing.

 
 
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